Social Media workshops

Beirut , Tripoli

1 Weeks Cycle

Social Media

Program Overview

Digital marketing and Social Media for Business is the use of digital media to attract and engage with current and potential customers, for example online advertising, email marketing, social media campaigning, and search engine optimization. The rich data generated enables granular analysis of what has worked, demanding analytical and creative skills above those demanded in traditional marketing and advertising. The are clear pathways and optional groups in each qualification to support the learners journey into this sector.

Learning Objectives

  • Formulate and implement effective social media marketing campaigns
  • Influence your brand awareness and recall by leveraging social media channels
  • Build engagement with customers and influence their buying decisions of your product

Course Package

  • Live explanation sessions with tutorials
  • 1 book
  • Multiple mock and sample exams

Registration Requirements

  • Original copy of transcript
  • Copy of your international travel passport
  • Copy of your ID
  • Passport-size photo
  • CV (curriculum vitae)
  • Enrollment fee (non-refundable)

Topics

  • 1. Introduction to Social Media Preview
  • 2. Creating a Social Media Strategy
  • 3. Understanding Paid, Earned, and Owned Social Media
  • 4. Social Sharing Preview
  • 5. Blogging for Business
  • 6. Finding & Communicating with Influencers
  • 7. Video & Youtube Marketing Preview
  • 8. YouTube Advertising
  • 9. Social Networking & Facebook
  • 10. Facebook Advertising Preview
  • 11. Microblogging & Twitter
  • 12. Twitter Advertising
  • 13. Online Reputation Management
  • 14. Social Media Measurement
  • 15. Social Media Analytics
  • 16. Pinterest Marketing
  • 17. Marketing through LinkedIn
  • 18. Instagram

Who Should Attend

The training can be attended by anyone who is keen on learning social media marketing. The social media certification course would be greatly beneficial to professionals who are looking forward to building a career in social media marketing, social media consulting, public relations, brand management, copywriting, blogging and online reputation management.